B2B Sales
Closing bigger deals faster with Trusted Advisor Selling
What Is Trusted Advisor Selling?
The Trusted Advisor approach moves you beyond transactional sales. You stop reacting — and start guiding.
✅ You guide decisions instead of pitching features.
✅ You shape change instead of chasing RFPs.
✅ You become the go-to person when things get serious.
Stop vending. Develop yourself into an indispensible Trusted Advisor for your clients.
Gain Traction & Momentum Through Our Methods
Develop Bigger Opportunities and Close Deals Faster
How Does Trusted Advisor Selling Work?
The 5 Core Elements of Our Methodology
We have fundamentally simplified how Solution Selling and Value Selling works — and took it to a next level. Focus your strategy on the 5 Core Elements for Deal Closing Mastery:
1. Understand Risks vs. Chances — and take the next best step
2. Develop Strong Champions — people who sell on your behalf
3. Tell the Value Story — co-create the business case
4. Engineer the Decision Process — don’t just “hope”
5. Compete to Win — with strategy and avoid no decisons
Why This Method Works
Use the Trusted Advisor Playbook and the B2BDealClosingCoach software:
- You apply it in real deals, in real time
- You shift how you show up — instantly noticeable
- You build muscle memory for trusted advisor behavior
“I wasn’t losing to competitors. I was losing to no decision. This gave me a new playbook.”
— Anna, Enterprise Sales Rep
“Help your champion to transform the company to a higher value level and keep the distractions at bay”.
Who Is Trusted Advisor Selling Meant For?
- Ambitious solution sellers and account executives
- Sales leaders and VPs looking to systemically level up
- Entrepreneurs who need to close complex deals faster
Results You Will See When Applying Our Method:
- Close critical deals
- Run powerful discovery
- Drive executive alignment
- Win with clear strategy & tools
- Become the advisor your customer calls first
💬 Hear it from the Field
“I used to chase deals and hope for the best. Now I lead the conversation, shape the decision, and close with confidence.”
— Richard, Strategic Account Executive
“Before this training, I was grinding deals. After? I’m the one my clients call when it matters.”
Get the Playbook
The Trusted Advisor Selling Playbook is built for one purpose: to help you create movement when your deal stalls, and to close with confidence. It gives you the mindset, tools, and conversation tactics to shift the power dynamic, build decision momentum,
guide your client toward action — especially when things slow down or go quiet.
More than just closing deals, this playbook helps you become the seller your clients actually trust to lead them forward. You’ll learn how to:
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Tell value stories that resonate with urgency and business relevance
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Build champions who mobilize others and drive internal change
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Create decision momentum and shape outcomes that deliver measurable impact
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Navigate competition and inertia with clarity, confidence, and control
Whether you’re facing a complex deal, navigating stakeholder pushback, or just looking to level up your game — this playbook is your guide to developing bigger opportunities with higher Win Probability and closing strategic lighthouse deals faster.
Use the AI-Software
Your Closing Coach
The B2BClosingCoach is your strategic co-pilot when deals get complex, stuck, or high-stakes. It helps you make smarter moves, faster — with clarity, structure, and confidence. Whether you’re preparing for a key meeting, reviewing your position, or planning next steps, the tool gives you a complete situational overview and sharpens your thinking. It challenges your assumptions, shows you the gaps, and helps you refocus on what really moves the deal forward. From identifying risks and mapping stakeholders to shaping your value story and setting up a tailored compete strategy — the B2BClosingCoach turns deal chaos into deal control. It’s not just software — it’s your backup brain when it counts most.
Earn Your Qualifications (AI-powered self learning)
Closing the Solution Seller Skill Gap
Closing the Solution Seller Skill Gap is a hands-on masterclass for sellers who want to level up fast and win big. This training gives you the mindset, methods, and moves to sell at executive level — not just survive mid-funnel noise. Through ten focused modules and nine real-world skill badges, you’ll learn how to build champions, tell value stories, co-create ROI cases, qualify like a pro, and close with strategy and control.
Grubenlicht AI-based Academy
This is not a course. It’s a transformation program — deal-driven, high-impact, and brutally effective.
You get:
- Feedback on real deals
- Practical tools for daily action
- Momentum that sticks
📥 Sign Up to the Academy, earn your badges, and become the Executive Advisor your clients truly need.
Your Personal AI-based Training & Assistant
Where Trusted Advisors Are Made
At the Grubenlicht Online Academy, participants follow a personalized, AI-supported learning journey designed to master Trusted Advisor Selling. Through interactive modules, they learn winning concepts and immediately apply them to their real-world opportunities. The platform provides the scaffolding to translate insight into action – helping them influence complex decision situations, accelerate deal cycles, and close bigger deals, faster. This is not just training – it’s a transformation into the kind of advisor top clients trust and follow.
