Organize for Performance
Double Your Company Valuation in the Next
2 Years
For CEOs, founders, and business leaders ready to unlock untapped value and build an organization that delivers at scale
Grow Revenue + Value
You’ve built something strong. Now the question is: how much stronger could it be?
Whether you’re preparing for sustainable growth, attracting investors, or setting up a future exit — what matters is building and strengthening capabilities across the entire organization.
Many of our clients look like “hidden champions”:
- Strong technical solutions
- Decades of experience
- Brilliant people, loyal A-clients
- Still far bigger growth potential
- But no real growth engine
They’ve earned their success.
But they’ve also hit a wall.
✔️ Their solutions require transformation
✔️ Their brand is respected — but only in a niche
✔️ Their sales team is skilled — but not enabled
✔️ Their growth strategy … needs an urgent refresh
Behind the scenes: cluttered messaging, a good-enough value proposition, no integrated and automatted marketing ABM system, and no systematic sales qualification or scaling model.
Sound familiar?
We work with company leaders who are ready to rethink what their business could become — not just operationally, but strategically, structurally, and financially.
What It Takes: A Growth Execution Framework
We work with you to design a focused, actionable framework that aligns your entire organization toward growth and value — based on three principles:
- Clarity – A clear value proposition and bold positioning
- Structure – Repeatable processes, systems, and tools
- Consequence – Strategic focus, execution, and accountability
What You Get
- A strategic growth & performance assessment
- A roadmap for increasing value, not just revenue
- A framework for your whole go-to-market execution
- A trusted partner to challenge, support, and accelerate
An operating model, that comprehends a new approach to sales, marketing and value creation enabled by best-practices and accelerated by AI-agents
The Grubenlicht Approach: Transform from the Core
We help companies like yours build and lead a high-performance, value-centric organization by building & strengthening your capabilities. Here’s how:
Growth & Valuation Levers – Pathways to Higher Valuation
Option A – Exit at Status Quo
Sell the company in its current setup within 6–12 months. You’ll likely land at 3–5x EBITDA — typical for service-heavy firms with siloed offerings and limited IP leverage. But you’re leaving value on the table: dependency on founders, low differentiation, and underused know-how will be priced in.
Option B – Strategic Capability Build
Use the next 24 months to reposition the business. Build real capabilities, productize your IP, and shift toward recurring revenue. This puts you in a different league: 6–10x EBITDA or 10–15x ARR. You’re no longer selling services — you’re selling a scalable, platform-powered solution.
Option C – Investment for Scale
Transform first, then bring in smart capital. With a clear growth story, a scalable model, and proven traction, you’re ready for PE or growth equity. Use it to expand internationally, scale product-led revenue, and position as a category leader. The potential: exponential.
Transformation Towards Higher Valuation
| Value Driver | Pre–Transformation | Post–Transformation |
|---|---|---|
| Revenue Predictability | Project–based | Recurring / Managed Services |
| Sales Process | Ad hoc | Engineered & Scalable |
| Market Story | Functional | Strategic Growth Narrative |
| Org Structure | People–dependent | Capability–led |
| Exit Readiness | Low | High (M&A / PE–ready) |
| Valuation Multiple | ~1–2× EBITDA | ~4–8× EBITDA or ~8–12× ARR |
Grubenlicht Performance Heatmap
The Grubenlicht Sales & Marketing Performance Assessment is your fast track to clarity. In just a few focused steps, we uncover where your go-to-market engine is strong — and where it needs improvement.
We look at alignment across sales, marketing, and leadership; how well your messaging resonates with decision-makers; whether your team is driving value or getting stuck; and if your growth structure supports scale or reached a plateau.
You’ll walk away with a clear picture of your current state, blind spots you didn’t see, and a transformation roadmap tailored to your business.
📊 If you want to grow with purpose, start with the facts. Run the assessment and take decisive action.
🎯 Is This for You?
You’re in the right place if:
- Your company has deep expertise, but lacks a repeatable growth model
- You want transformation, not just „training“
- You’re ready to invest in a sales system, not just salespeople
- You have ambition — even if it has plateaued for a while
