We Power Achievement

For Sellers. For Companies. For Real Results.

  • Help B2B sellers close transformational deals.
  • Turn solution sellers into trusted advisors.
  • Enable companies organize for scalable performance.
  • Coach growth leaders build go-to-market systems that win.

Show Me Trusted Advisor Selling

Help Me Organize for Performance

Help Me Campaign for Results

What We Do

Grubenlicht is a Trusted Advisor – Sales Enablement System designed to help B2B leaders close complex deals faster.

Cutting Edge Deal-Design, -Qualification, and -Closing 

Become a Serial Big Deal Closer 

Guide Your Clients to Better Decisions for More Value 

  • How can I gain momentum in a stalled deal? 
  • How can I assess the win probability of my opportunity and detect potential flaws in my sales strategy within 5 minutes? 
  • How can I develop a compelling vision, value proposition, and story pitch for my client’s executives in 30 minutes? 
  • How can I overcome sales obstacles and define effective next steps towards closing a bigger deal faster? 

Our Focus Areas

🧍‍♂️ For Sellers

Trusted Advisor Selling

  • Win more of the right deals by mitigating decision risks for the client
  • Move beyond pitch decks and feature lists towards trust
  • Start building champions, shaping decisions, and closing with confidence

🏢 For Leadership

Organize for Performance

  • Build and lead a growth-ready, value-centric organization
  • Automate and scale your growth engine utilizing AI agents
  • Double your company valuation within 2 years

🎯For ABM Pros

Target Account Activation

  • Assume a category leader position in your industry
  • Fully align sales, marketing, and services
  • Automate your Go-To-Market system
  • Build a healthy, steady quality pipeline

Account-Based Marketing for Trusted Advisor Selling

The Operating Model for Getting to the Top

At Grubenlicht, we combine Account-Based Marketing with Trusted Advisor Selling to help B2B teams win high-stakes deals.

With AI-guided tools, best-in-class frameworks, and a new way of skill training, that aligns execution in sales, marketing, and leadership around key accounts.

This isn’t about volume — it’s about precision, impact, and becoming the go-to partner when decisions matter most – when buyers hesitate, compare, or go dark. 

The Tools Behind the Transformation

AI LMS Academy

Highly interactive AI-agent based learning experience

B2BClosingCoach

Your digital AI deal co-pilot to close bigger deals, faster

B2BLaunchpad

Target Account Activation, ABM & growth enablement for modern B2B teams

All tools built by Grubenlicht. Used by our clients. Proven in the field.

Our Clients

💬 What Our Clients Say

“Grubenlicht didn’t just coach our sellers. They gave us a new playbook to win strategic deals.”
— Head of Sales, Tech Company

“We finally aligned marketing, sales, and leadership around a clear growth plan. Feels like we can finally scale.”
— CEO, Software Company

Let’s talk about where you are, where you want to go – and how we can help you get there.